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Top Of The Funnel Marketing

Top-of-funnel marketing is used to refer to activities and campaigns that focus on lead generation and targeting consumers in the upper most portion of the marketing funnel. These activities include many content marketing efforts, such as, email, social media, blog posts, SEO, traffic, paid advertising, white papers, free trials, and more.

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As you can see, each color-coded section of the funnel pictured above corresponds to a stage in the buying process. The widest tier at the top of the funnel represents “awareness,” the point at which potential customers are beginning their information search.

How to Map Out Your Perfect Marketing FunnelThe rest of your marketing funnel, however, includes prospects who know about your brand and have already engaged with your business. You're already familiar with the marketing funnel stages, but let's discuss your work at the top without getting caught up in the details.

At the top of the marketing funnel, your organization should focus on acquiring the email addresses of current and potential customers. These email lists are your "captive audience" and can be used to educate about your new product. It is also important to use social networks and search engines for…

Marketing funnel. A marketing funnel describes your customer’s journey with you. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond.

Top-of-funnel marketing is used to refer to activities and campaigns that focus on lead generation and targeting consumers in the upper most portion of the marketing funnel. These activities include many content marketing efforts, such as, email, social media, blog posts, SEO, traffic, paid …

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Businesses that understand that tomorrow’s customers care more about the journey will come out on top. As a result, chief marketing officers (CMOs … and integrating sales expertise to ensure …

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The key lies in integrated sales and marketing teams that understand, measure and manage the sales funnel. The sales funnel is a series of distinct steps, often sequential, that lead a prospect to …

Awareness: Awareness is the uppermost stage of the marketing funnel. Potential customers are drawn into this stage through marketing campaigns and consumer research and discovery. Trust and thought leadership is established with events, advertising, trade shows, content (blog posts, infographics, etc.), webinars, direct mail, viral campaigns, social media, search, media mentions, and more.

Discovery: The Top of the funnel. goals: indirect customer acquisition; brand awareness. Tactic: Educational content, viral content. In this first phase of content marketing, you're trying to generate awareness of your brand among potential customers (and even the market at large).

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